Misi Dwi Jayanti

Executive Support | Business Operations | International Hospitality | Entrepreneurship

Telephone: +31633155191

A Little About Me

I believe the best experiences are built around people.

Whether I am supporting senior executives, improving business operations, welcoming guests, leading a project or building something from the ground up, I have always been guided by one question: How can I make the experience better?

My professional journey began in international hospitality, where I developed a deep appreciation for service excellence, cultural diversity and attention to detail. Through my experiences with Alila Villas Uluwatu, Alila Seminyak, Plataran Canggu Bali Resort & Spa and Notiz Stenden Hotel in the Netherlands, I learned that exceptional experiences are created through thoughtful preparation, professionalism and genuine care.

Over the years, I expanded my career into corporate management and executive support, working with international organisations including PHRI, PHM Hotels Corporate Office, Evalan B.V., GÉANT Association and Tradin Organic. Supporting CEOs and senior executives has strengthened my expertise in business operations, executive coordination, stakeholder management, corporate events, HR administration and organisational efficiency.

Some of my most meaningful professional experiences include coordinating nine national-level forums, supporting seven executives at PHRI and contributing to hospitality quality assessments across 12 hotel properties. These responsibilities taught me the importance of sound judgement, discretion, adaptability and taking ownership of my work.

Education has also played an important role in shaping who I am. I was honoured to receive a 100% university scholarship from NHL Stenden and Triatma Mulya Stenden (Untrim International), which enabled me to pursue two bachelor's degrees in International Hospitality Management in Indonesia and the Netherlands. This international education broadened my perspective and inspired me to continuously challenge myself.

Beyond my professional career, I have pursued leadership opportunities through student representation, karate coaching, English tutoring, conservation tour guiding and marching band leadership. My academic and extracurricular achievements, including recognition in management, debate and other competitions, reflect my longstanding enthusiasm for learning, discipline and personal development.

Entrepreneurship has brought another dimension to my journey. As the Founder and Owner of Nusa Wellness, I transformed my vision of introducing Traditional Indonesian wellness to Amsterdam into an operating spa business. From developing its concept, services and brand identity to designing the website, creating marketing campaigns and establishing its Corporate Chair Massage Programme, I have been involved in building the business from the ground up. Previously, I also co-managed Monocustom, an e-commerce venture.

Building businesses independently has allowed me to develop creative and digital expertise alongside my corporate skills. I am proficient in Microsoft 365, Google Workspace, Canva, PowerPoint, Wix, social media marketing and generative AI tools. I enjoy combining technology, creativity and practical business knowledge to develop ideas, improve processes and achieve meaningful results.

Looking back, every experience has taught me something valuable. From luxury hospitality to executive offices, from academic achievements to entrepreneurship, I have developed a versatile professional background built on responsibility, curiosity, resilience and a commitment to continuous improvement.

Today, I bring together international experience, operational expertise, a hospitality-driven mindset and an entrepreneurial perspective. I am proud of what I have accomplished, and equally motivated by the opportunities still ahead.

Alongside developing Nusa Wellness, I remain open to professional opportunities in executive support, business operations and hospitality, as well as strategic collaborations, corporate wellness partnerships and meaningful new projects.

I believe there is always something new to learn, something valuable to contribute and an opportunity to make a positive difference.

Interested in working together?

Whether you represent an organisation, are exploring a professional collaboration or would simply like to connect, I would be delighted to hear from you.

Let's connect and explore what we can achieve together.

Education

NHL Stenden Leeuwarden

2017-2021

Dutch Bachelor of Arts (B.A.)

International Hospitality Management

Triatma Mulya Stenden Bali

2017-2021

Indonesian Bachelor of Management (S.M.)

International Hospitality Management

Senior High Shool 1 Kediri, East Java

Senior High School 1 Kediri, East Java

2014-2017

High School Diploma

Work Experience

Nusa Wellness - Amsterdam

Present

Founder & Wellness Entrepreneur

As Founder & Owner of Nusa Wellness, I established an Indonesian spa and corporate wellness business in Amsterdam, transforming a vision into an operating studio at Overtoom 87-H, inside Move Collective. I lead its business development, brand strategy, service operations and corporate wellness initiatives, bringing Traditional Indonesian wellness to the Netherlands.

Key Responsibilities:

1. Business Strategy & Management:
• Developed the business concept, service portfolio, pricing strategies, brand positioning and operational processes.
• Oversee business planning, financial administration, supplier relationships and strategic partnerships.

2. Spa Operations & Guest Experience:
• Established a spa studio offering Traditional Indonesian Massage, Chair Massage, Foot Reflexology, Spa Manicure and Pedicure.
• Manage daily operations, bookings, personalised guest care, service quality, hygiene standards and inventory.

3. Corporate Wellness & B2B Development:
• Created the Corporate Chair Massage Programme using TouchPro® acupressure for offices, corporate events and employee wellbeing initiatives.
• Develop tailored proposals, corporate programmes and pricing structures while building relationships with prospective clients and partners.

4. Branding, Digital Marketing & Communications:
• Established the brand identity and Wix website, designing marketing materials and presentations using Canva and PowerPoint.
• Lead social media strategy, digital campaigns and client communications across Instagram and LinkedIn, incorporating generative AI tools.

Overall Impact:
Transformed an entrepreneurial vision into an established Indonesian spa studio with a distinct brand, operational foundation and corporate wellness offering. This journey has strengthened my expertise in business leadership, hospitality operations, commercial development and digital marketing.

Tradin Organic - Amsterdam

2025-2026

Management Assistant to CEO & CFO

As a Management Assistant at Tradin Organic, I served as a trusted partner to the CEO, CFO, and management team, ensuring smooth operations and clear communication. I coordinated key projects, managed scheduling, and acted as the central link between departments and stakeholders. I also oversaw the signing of purchase and sales contracts for organic ingredients, ensuring accuracy and timely execution.

Key Responsibilities:

1. Executive Support (CEO & CFO):
• Managed complex calendars and coordinated all daily, monthly, quarterly, and annual business activities, ensuring alignment with organizational goals.
• Oversaw the end-to-end organization of business travel, executive meetings, and corporate events, including logistics, accommodation, and vendor coordination.

2. Document Management Support:
• Prepared board packs, presentations, financial overviews, and expense reports with precision and confidentiality.
• Oversaw the signing of purchase and sales contracts for organic ingredients on behalf of the CEO and CFO.

3. Management Team and Project Support:
• Planned and facilitated management team meetings, drafted agendas, shared materials, and tracked follow-up actions to ensure accountability.
• Supported cross-functional projects through data collection, milestone tracking, and progress reporting.

4. Communication and Event Management Support:
• Served as the main contact for internal and external communications, promoting collaboration and information flow.
• Managed confidential and ad-hoc tasks, organized company-wide meetings such as the Tradin Executive Team, Extended Leadership Team, and Global Townhall, and assisted with facility or event planning.

Overall Impact:
Through efficient coordination, communication, and executive support, I enhanced productivity, ensured operational excellence, and enabled the leadership team to focus on strategic priorities that drove Tradin Organic’s continued growth and success.

GÉANT - Amsterdam

2023-2025

Executive Assistant to CEO, CCO, & CITO

As the Executive Assistant to the CEO, CCO, and CITO at GÉANT, I provided comprehensive executive support to the leadership team, ensuring seamless operations and contributing to the success of internal events, including board meetings, TNC, and General Assembly gatherings both in the Netherlands and abroad.

Key Responsibilities:

1. Executive Level Support:
• Ensured efficient diary management, travel arrangements, expenses, and general administration for executives, optimizing their workflow and enabling focused engagement in strategic activities.
• Prioritized and processed incoming communications, addressing inquiries promptly and maintaining a high level of responsiveness.

2. Meeting and Event Management:
• Planned and prepared meetings, overseeing the collection and distribution of necessary documents to facilitate productive sessions.
• Assisted in managing various aspects of events, as directed by the CEO, CCO, and CITO.

3. Project Management and Operational Excellence:
• Undertook specified projects delegated by the Executive Team or the Central Admin and Facilities Team Leader, showcasing strong organizational and problem-solving skills.
• Upheld best practices, recommended improvements, and ensured compliance and efficiency in daily operations.

4. Office Management Support:
• Collaborated with the Office Management team to provide general support, including answering phone calls, greeting visitors, and maintaining a safe and welcoming office environment.
• Addressed administrative queries from colleagues and supported them as needed, contributing to a positive work atmosphere.

Overall Impact:
In this dynamic role, I consistently demonstrated a commitment to excellence, contributing to the overall success of the executive team and the organization at large.

Evalan B.V. - Amsterdam

2022-2023

Management Assistant & Office Manager

As a Management Assistant & Office Manager at Evalan, I oversaw various facets of the company's day-to-day operations, with a particular focus on providing comprehensive support in Human Resources Management.

Key Responsibilities:

1. Administrative Decision Execution:
• Executed administrative decisions on behalf of the CEO, ensuring seamless implementation of strategic initiatives.
• Prepared detailed and insightful reports for clients’ international projects.

2. Human Resources Management Support:
• Streamlined administrative processes for all employees by using SharePoint and BambooHR.
• Maintained the employee records and confidential information.

3. Schedule Management and Event Coordination:
• Arranged complex schedules for both monthly and yearly recurring company activities.
• Coordinated various company events, including Evalan Day Tour, Company Dinner, Vridagborrel, and Team Building Activities, fostering a cohesive and vibrant corporate culture.

4. Office Management and Global Stakeholder Liaison:
• Served as the dedicated office manager for two office buildings by arranging company daily lunches and optimizing workspace functionality.
• Acted as the primary point of contact for customers, partners, and suppliers across the globe.

Overall Impact:
My experience in this multifaceted role equipped me with a unique blend of administrative, managerial, and interpersonal skills, contributing significantly to the overall success and efficiency of Evalan's operations.

Monocustom

2022-2023

Founder & Managing Partner

As the Founder & Managing Partner at Monocustom, I played a pivotal role in establishing and steering the company's strategic direction. My multifaceted responsibilities encompassed a wide range of key functions, showcasing my leadership, entrepreneurial, and creative skills.

Key Responsibilities:

1. Operational Leadership:
• Spearheaded the overall operations, ensuring seamless functionality of the website and managing all transactions on prominent Indonesian marketplaces.
• Implemented effective strategies to optimize business processes, resulting in increased efficiency and profitability.

2. Print-on-Demand Design Oversight:
• Led the creative vision by overseeing the design process for our print-on-demand products, maintaining a high standard of quality and innovation.
• Collaborated closely with another Managing Partner to bring unique and compelling concepts to life, aligning with market trends and customer preferences.

3. Digital Content Creation:
• Developed and executed digital content strategies for social media promotion, enhancing brand visibility and engagement.
• Crafted compelling visual and written content that resonated with our target audience, effectively communicating Monocustom's value proposition.

4. Client and Supplier Relationship Management:
• Acted as the primary point of contact for both business suppliers and clients, fostering strong and enduring relationships.
• Implemented proactive communication strategies, ensuring client satisfaction and loyalty while managing supplier partnerships for mutual growth.

Overall Impact:
This experience at Monocustom showcased my multifaceted role in steering the company's growth, from operational excellence and creative direction to strategic leadership and stakeholder engagement.

PHRI (Indonesian Hotel and Restaurant Association)

2021-2022

Executive Assistant & Event Coordinator

As an Executive Assistant & Event Coordinator at the Indonesian Hotel and Restaurant Association (PHRI), I had the incredible opportunity to collaborate with hospitality experts from across Indonesia, providing support to a team of 7 executives. My responsibilities extended beyond traditional executive assistance as I took on a leadership role alongside my project leader in coordinating 9 national-scale forum group discussions. The ultimate objective was to establish the first Sectoral Skills Bodies in Indonesia, a milestone that we successfully achieved, earning commendable feedback from stakeholders, including the Ministry of Tourism and Creative Economy of the Republic of Indonesia.

Key Responsibilities:

1. Leadership and Project Management:
• Coordinated and led a team of professionals in organizing 9 national-scale forum group discussions.
• Contributed to the establishment of the first Sectoral Skills Bodies in Indonesia.

2. Executive Assistance:
• Undertook high-level administration tasks to ensure smooth operations within the executive team.
• Managed complex calendars, facilitating efficient scheduling and time management for executives.
• Coordinated travel arrangements for speakers and participants, ensuring seamless logistics for all events.
• Conducted interviews and surveys with hotel managers in the tourism industry to gather valuable insights.

3. Event Coordination:
• Organized hybrid meetings via Zoom.
• Successfully executed A to Z event coordination, ensuring the flawless execution of national-scale forum group discussions.

4. Reporting and Documentation:
• Compiled comprehensive reports detailing all activities, outcomes, and stakeholder feedback.
• Assisted the project leader in financial reporting, managing budgets, expenses, and invoicing to our project's partner, the International Labour Organization.

Overall Impact:
This role allowed me to showcase my versatility, contributing to the success of PHRI's initiatives.

PHM Hotels Corporate Office

2020-2021

Personal Assistant to VP Operations & VP Human Capital

As a Personal Assistant to the VP Operations and VP Human Capital at PHM Hotels Corporate Office, I had the privilege of actively supporting and collaborating with top-level executives in their daily responsibilities.

Key Responsibilities:

1. Operational Standard Enhancement:
• Collaborated closely with the VP Operations to review, translate, and refine Standard Operating Procedures (SOP) across various hotel departments.

2. CSR Program:
• Spearheaded the company's CSR program by hosting national-scale webinars to educate aspiring hoteliers along with VP Human Capitals.

3. Mystery Guest Program:
• Undertook the responsibility of conducting mystery guest activities for all 12 hotel units, evaluating service quality and guest experiences firsthand.
• Prepared comprehensive hotel audit reports, providing actionable insights to General Managers for continuous improvement in service delivery.

4. Administrative Support:
• Managed day-to-day administrative tasks for both the VP Operations and VP Human Capital, ensuring a smooth workflow and efficient communication within the corporate office.
• Handled confidential information with discretion and professionalism, contributing to a trustworthy working relationship with executives.

Overall Impact:
This enriching experience allowed me to develop a multifaceted skill set, combining operational expertise, project management, and a commitment to corporate social responsibility.

Notiz Hotel / Stenden Hotel Leeuwarden

2019-2020

Front Office Manager

As a seasoned professional in the hospitality industry, I served as the Front Office Manager during the third year of my international hospitality management career at Notiz Hotel Leeuwarden, previously recognized as Stenden Hotel Leeuwarden. In this dynamic role, I contributed in shaping the guest experience and fostering the professional growth of future hospitality leaders.

Key Responsibilities:

1. Team Leadership and Supervision:
• Led and motivated a team of dedicated professionals, ensuring seamless operations at the front office.
• Provided guidance and support to team members in their daily tasks, fostering a collaborative and high-performance work environment.

2. Training and Development:
• Designed and implemented comprehensive training programs for 1st and 2nd-year IHM students from NHL Stenden Leeuwarden.
• Facilitated professional development sessions, equipping students with essential skills and knowledge for success in the front office department.

3. Operational Excellence:
• Oversaw day-to-day operations of the front office, ensuring efficiency and excellence in customer service.
• Implemented strategic initiatives to enhance guest satisfaction, resulting in positive reviews and increased customer loyalty.

4. Performance Evaluation and Feedback:
• Conducted regular performance evaluations for team members, providing constructive feedback for continuous improvement.
• Implemented performance metrics to assess and enhance the effectiveness of training programs.

Overall Impact:
This enriching experience as a Front Office Manager at Notiz Hotel Leeuwarden significantly contributed to my professional journey, allowing me to hone my leadership skills, foster talent, and contribute to the overall success of the hotel's front office operations.

Alila Seminyak - Bali

2019

Supervisor at Alila Living Boutique

As an international hospitality student in my second year, I undertook the role of Supervisor at Alila Living Boutique within the exquisite setting of Alila Seminyak Bali. This experience allowed me to refine my skills in managing diverse aspects of boutique operations.

Key Responsibilities:

1. Strategic Operations Oversight:
• Managed the daily operations of the boutique, leveraging expertise in Micros, EDC machine, and POS system utilization.
• Ensured a harmonious and efficient workflow to optimize customer satisfaction and enhance overall shopping experiences.

2. Inventory Management:
• Spearheaded meticulous control and management of product inventory, implementing strategic measures to monitor stock levels and prevent discrepancies.
• Collaborated with the procurement team to introduce effective inventory replenishment strategies, contributing to the sustained availability of sought-after products.

3. Sales Enhancement:
• Played a pivotal role in elevating monthly sales figures through the implementation of customer-centric approaches.
• Instituted innovative sales tactics and promotional initiatives to captivate customers, fostering repeat business and brand loyalty.

4. Customer Experience Enhancement:
• Dedicated efforts to assure a delightful shopping journey for all customers, emphasizing personalized service and attention to detail.
• Implemented customer feedback mechanisms to continuously enhance service quality, contributing to the boutique's reputation for exceptional customer experiences.

Overall Impact:
This enriching experience at Alila Living Boutique not only honed my supervisory skills but also deepened my understanding of the intricacies involved in creating a memorable and seamless retail environment.

Alila Villas Uluwatu - Bali

2017-2018

Operations Trainee: FO, HK, F&B Kitchen, and F&B Service

As an international hospitality student in my first year, I underwent a hands-on Operations Trainee program at Alila Villas Uluwatu. My focus was on ensuring a positive guest experience in key areas: Front Office, Housekeeping, F&B Kitchen, and F&B Service.

Key Responsibilities:

1. Front Office (FO):
• Welcomed and assisted guests with professionalism.
• Managed check-in and check-out processes efficiently.
• Collaborated with teams to improve guest service.

2. Housekeeping (HK):
• Maintained high cleanliness standards for rooms and common areas.
• Coordinated with housekeeping staff for timely room turnover.
• Conducted inspections to ensure quality standards.

3. F&B Kitchen:
• Gained hands-on experience in culinary operations.
• Assisted in menu planning and inventory management.
• Worked with chefs to ensure kitchen efficiency.

4. F&B Service:
• Provided attentive service to guests in F&B outlets.
• Collaborated with the service team for seamless dining experiences.
• Received training in wine and beverage service.

Overall Impact:
My time as an Operations Trainee at Alila Villas Uluwatu enriched my skills in hospitality. It emphasized teamwork, attention to detail, and a guest-focused approach, laying a strong foundation for my commitment to excellence in international hospitality.

Plataran Canggu Bali Resort & Spa

2017

Public Relations Officer - Trainee

I began my venture into the hospitality industry in 2017, gaining practical experience at Plataran Canggu Bali Resort & Spa, which I documented in an industrial orientation report. During my role as a Public Relations Officer Trainee, I played a crucial part in crafting memorable experiences for guests.

Key Responsibilities:

1. VIP Guest Relations:
• Extended a warm welcome to VIP guests during special events and wedding showcases, ensuring a seamless and luxurious experience.
• Collaborated closely with the Resort Manager to enhance guest satisfaction and exceed expectations.

2. Front Office Support:
• Engaged as a call attendant in the Front Office department, addressing guest inquiries and concerns promptly and professionally.
• Conducted thorough room inspections to guarantee the meticulous preparation of amenities, maintaining the highest standards of quality and comfort.

3. Guest Services:
• Provided comprehensive travel information to guests, enhancing their overall stay experience.
• Demonstrated a commitment to excellence in customer service, contributing to the positive reputation of the resort.

4. Ideas and Feedback Contributor:
• Actively participated in 1-1 sessions with the Resort Manager to provide valuable insights and suggestions for improvement.

Overall Impact:
This immersive training experience equipped me with a solid foundation in public relations, guest services, and operational excellence within the hospitality industry.